Articles

What is a Marketing Strategy?

A marketing strategy is a single comprehensive plan which contains all of a company’s marketing goals and objectives.

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Marketing Strategy Infographic
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Top 10 ways to market your business in 2021

This list includes a lot of common marketing strategies like SEO, Customer retention, eCommerce and influencer marketing but also includes new strategies. These new strategies also bear in mind this new era of cookie-less, privacy focussed browsers which limit what marketers can do in terms of attribution.

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How to speed up campaign briefing with CampaignPro

You can use CampaignPro templates and blocks to massively decrease campaign setup times and get them live much quicker.

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10 marketing KPI’s you should be tracking in 2021

You should be using KPIs to ensure that you execute a more successful marketing strategy as well as helping you to identify which campaigns and tactics are having the biggest impact for your business.

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Why do you need to optimise your website for voice search?

23% of people in Britain (66.44 million people) have a smart device in their home, according to YouGov’s 2018 survey and I’m guessing that with the rate things have gone in the last 3 years that number is now woefully incorrect. But it still helps my point.

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How to write a creative brief?

Read our guide on how to write a great creative brief that will help your agency or marketing department reach your campaign goals.

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Free Creative brief Template
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What motivates people who visit a website to convert?

This is one question that every Marketer is seeking the answer to. If you know how to make people buy, then you can increase your conversion rates and boost your sales.

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Sales Conversion Funnel
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How to automate marketing briefs with CampaignPro

If you’re wanting to speed up the setup of campaigns, then CampaignPro flows will help you out. Flows allow you to plan the progression of a brief through copywriters, designers, marketers, etc.

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CampaignPro Flow
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